Visual Style Guide

Version 1.0

This is our QGIS Visual Style Guide. This document defines standards for the use of the our visual identity. It proposes a modernization of the QGIS brand to make it stronger, more visible and more adaptable to a broad range of use cases.

The Visual Style Guide is a living document, initiated with the goal of developing a consistent message and image for QGIS. It is a “living” document because we expect it to expand as we cover more use cases where visual consistency is important and can be described using simpler rules. The standards and simple policies described here are designed to maintain the uniformity of presentation necessary for successful promotion and marketing efforts for the QGIS project.

Our visual identity symbolizes QGIS’s strength, promise of quality and competence. Proper treatment of logo, fonts and color ensures that QGIS will be recognized and stand out amid communications clutter. Graphic standards are a visual expression of QGIS and should serve as the base for our overall communications strategy.

This first version of the Graphic Style Guide outlines the core elements of the new QGIS logo. Future versions will focus on branding assets and how to spread the QGIS brand across the web, mobile devices and printed materials.



Main logo Main logo monochrome

Download logo file

SVG logo

PNG logo

SVG monochrome logo

PNG monochrome logo

The new QGIS logo is presented here. Keeping the core elements of the original QGIS logo (Q letter with an arrow through it), this new version intends to be sharp and scalable, introducing simpler and bolder shapes.

The proposed changes are listed below.



Download minimal logo

SVG 128px SVG 32px

PNG 128px PNG 64px PNG 32px

Minimal black

Download minimal black

SVG black 128px SVG black 64px SVG black 32px

PNG black 128px PNG black 64px PNG black 32px

Minimal green

Download minimal green

SVG green 128px SVG green 64px SVG green 32px

PNG green 128px PNG green 64px PNG green 32px

Minimal white

Download minimal white

SVG white 128px SVG white 64px SVG white 32px

PNG white 128px PNG white 64px PNG white 32px


Trueno fonts

Trueno is a free Font Library serif font. In order to embed it, please use 

<link rel="stylesheet" media="screen" href="" type="text/css"/>

in the site header

Trueno Ultra light‘TruenoUltraLight’
Trueno Regular‘TruenoRegular’
Trueno Bold‘TruenoBold’


Primary colors

Dark Green

Dark green
HEX: #589632
RGB: 88, 150, 50
CMYK: 70.53, 18.84, 100, 3.7

The QGIS Dark Green color to be used for every logo element in the monochrome version. It can also be used as background, primary headline or text color.

Light Green

Light green
HEX: #93b023
RGB: 147, 176, 35
CMYK: 50.62, 12.6, 100, 0.86

The QGIS Light Green color to be used for content of lesser importance. It can be used as secondary background, text or links color.

The gradient


The two primary colors are used as a vertical linear gradient in the logo, and this gradient can be used for website and printed materials background

Color Palette

Dark green palette Light green palette

Secondary colors


HEX: #f0e64a
RGB: 240, 230, 74
CMYK: 11, 0, 79, 0


HEX: #ee7913
RGB: 238, 121, 19
CMYK: 0, 62, 96, 0

The QGIS Lemon and Orange colors to be used for the accents and call-to-actions

Color Palette

Lemon palette Orange palette